Public Relations Consultancy

Question: Write a report based on the key performance indicator of a particular organization or the employees working in it. Answer: Introduction The report is based on the key performance indicator of a particular organization or the employees working in it. The KPI or the key performance indicator is a business metric which is being utilized for evaluating the factors that are critical to the success of a particular organization. The concept of key performance indicator differs according to various organizations. On the other hand, the public relation consultant requires some formal education. It acts as a communication between the public and the organization. Here, three types of public relation theories are considered such as system theory, diffusion theory as well as social exchange theory. Based on these three theories, the impacts can be observed on the key performance indicators of an organization. System theory is useful in public relations as it provides a way to think about the internal relationship. If relation becomes strong, then there will be the efficient flow of work, and thus, it will have a positive impact o n the key performance indicator. Diffusion theory is concerned with the behavior of the people on their working and how they accept information. It includes awareness, interest, evaluation, trial and adaptation. The theory is useful for making the important decision, and it affects the performance of the organization. At last, social exchange theory utilizes economic symbol of benefits and costs for predicting the behavior. Here, the strategies are made according to the financial planning of the organization. Prioritizing critical task for accomplishing when executing the campaign The fundamental key task for accomplishing when implementing the campaign is resources. The organization has to collect resources (Campaign, 2006). They can make utilization of the social exchange theory by keeping the low cost and rewarding high. Secondly, the organization has to go through a research process based on the selected topic in a campaign. The testimonials and the facts should be taken a backup. They should target people who understand the cause and have a relation to it. Celebrities should be invited for providing a hype to the campaign. As a result, more customers are attracted, and the key performance increases (Paladino, 2007). Building and managing an excellent client relationship In an organization, the management, and building of good customer relationship is crucial. First of all, the organization needs to improve the relationships with the customers (Buttle, 2004). Preference of the marketing of customer relationship is a tendency to recognize the customers who will probably be of higher worth to an organization. It spares the organization time and cash regarding its deals and requests satisfaction endeavors. Customer relationship advertising also aids pinpoints customers who are too excessive to keep up associations with, and additionally open doors for developing immature potential. If the organization utilizes the above theories based on public relations, then they can quickly increase their critical performance indicator level (Po-Chedley, 2001). Supporting team members to work towards objectives The team members of an organization should be supported for accomplishing a particular project. A leader can do this. A leadership management is very useful in specific organizations. It is the responsibility of the leaders to motivate the employees to work (Marquis and Huston, 2009). Sometimes some employees get demotivated due to their misbalances of monthly wages. The organization should look after the matter and support them by providing daily incentives with month salaries if they want their employees to work for their project. Here, the leaders can make use of the system theory as it can build a strong relationship between the team members and it will be helpful for finishing the objectives (Bush, 2010). Conducting effective meetings with the clients A business meeting is efficient in accomplishing a few goals. It can be utilized as a preparation vehicle, an approach to familiarize new item data with a company staff and it can also be used to overhaul workers on new organization arrangements and methodology (Todahl, 2012). The meeting should be started on time. From the meeting, the organization can conclude the behavior of the customers by making use of diffusion theory. The agenda of the meeting should be outlined. In this way, the key performance indicator of the organization can be judged. The clients should be given a chance to speak according to their opinion. Skills and competencies required for future practice For future practice, the present skills and competencies of employees are crucial for the organization. Competency profiles pack the data, aptitudes and limits required for an empty position. Indicating these components in a profile grants the human resource staff to recognize hopefuls that should perform well. Competency profiles recognize the capacities required for a particular occupation (Oluwasuji Dada, 2014). In that case, the specialist in that position does not have the required capacities; the association can offer appropriate planning. The advantage of using competency based profiles for these decisions is to reduction sway from playing top picks or preferences. The organization can develop key performance by increasing skills and competencies. References Bush, T. (2010). 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