Haagen-Dazs Essay Example | Topics and Well Written Essays - 500 words

Haagen-Dazs - Essay Example In effect, this expose elucidates on the strengths, weaknesses, opportunities, and threats that the brand can focus on to ensure growth and success in the market. First, the philosophy of Haagen-Dazs is to ensure that it used the purest and finest recipes the world had to offer and created super premium ice cream, frozen yoghurt, and sorbet (Haagen-Dazs, â€Å"The Philosophy†). In effect, the company’s brand has come to be associated with upscale products. Therefore, the company has been able to create a brand that was strongly popular, innovative, and excellent image, which are strengths associated with Haagen-Dazs. Hence, the brand is internationally recognized, and a focus on this  strength  will ensure success and growth in the market. One weakness that the brand should address is the association of its products with luxury. In this case, the brand’s â€Å"way of doing business that is as demanding as it is uncommon† in creating products that were fine results to super-pricing of the products (Haagen-Dazs, â€Å"The Philosophy†). In effect, the products produced target a small population that was narrow due to the exclusive pricing. Therefore, the brand should reposition itself and acquire a marketing strategy that aimed at making the products accessible to people in the middle and lower classes of society. In effect, the brand will increase its market base, which effectively means that there will be growth in revenues and profits. When improving its marketing strategy, Haagen-Dazs should focus on the opportunity offered by the increase of demand in healthy products. Luckily, the company prides itself for creating products that did not have additives since they were in their natural form. In effect, the brand can reposition its marketing strategy to utilize its ability to create products that did not have additives, which made the products healthy since they were in their